Internal newsletter is very common communication tool in every sector. Internal communications professional devote a lot of time publishing it. These days most of the companies are sharing the electronic version to reduce the paper cost.
In my previous job, internal newsletter was a big thing. It was a telecom company with a flat organization structure. Flat organization structure helps in taking quick and prompt decisions, but the challenging part is that each person is loaded with so much work that it’s difficult to bring out time to do anything else other than the core job. Obviously, I found that employees are interested to share their success/challenging stories but hardly they get time to write or share about it. As employees get panicked regarding ‘writing’, I used to encourage them to use 100 to 200 words to write down a summary of the story in a word file. To avoid any work place conflicts, we used to make sure that the write ups are written with positive thought. Later on pwe used to post more informal stories on blog site of intranet and structured stories on newsletter.
Employees like to know the latest news, I would say rather they prefer to hear stories behind the stories. Most of the organizations publish quarterly/semi-annual/annual newsletters where they dump all of the old news, just to meet their KPIs. Recently, it is encouraged by PR professional bodies not to publish those old articles there. Rather than publishing old news, for example, the quarterly sales report of the company, we can publish an exclusive write-up by the Sales Head regarding the key challenges and learning outcomes behind the quarterly achievement.
I also found that write ups on following topics actually are more popular among employees:
- Actual story of top performers,
- Employee accomplishments outside the company,
- Employee volunteerism stories,
- Employee benefit related information,
- How a current event affects the company,
- Employee service anniversaries
- Any automation of a process or upgrading any technology inside the company and how it will bring efficiency to the department, division or branch office profile
Now-a-days companies do not publish CEO’s message each edition of the newsletter. At the beginning of the year, CEO interviews and list of company’s goals for the year will get more attention. Organization like PRSA encourages to publish newsletters semi-annually or annually.