Blog Archives

PR newbie and working in agency

When I started my PR class, I found most of my peers were most interested to work in a highly paid corporate job as their first job. Later on with time and more discussion I have noticed that my peers

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How to connect employees?

Everyone looks for a comfortable place to work, where ‘open door’ policy is practiced between boss and subordinates. There is a saying that employees do not leave a job, they leave their boss. In my previous company we had an

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Product recall: a crisis or opportunity?

Product recall are becoming a common occurrence in today’s corporate world, specially in the automotive and food industry, the former being more expensive of the two. Generally, recalls are very expensive as it encompasses usage of time, energy and effort

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Why Corporates should link up with non-Profits to expand their Corporate Social Responsibility (CSR) activities ?

While working in my previous organization I used to notice that the CSR unit would struggle to find out where they could spend their allocated money to get the desired outcome which would increase the brand value of the company. Most of

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